ABOUT US
MOST — Estonia the way locals know it
MOST was made in Estonia by people who love its cities: the morning sea in Pärnu, the narrow streets of Tallinn's Old Town, student Tartu, quiet Viljandi, Narva on the border of two worlds, Haapsalu sunsets and the pines of Saaremaa. It grew from a simple wish — to make everything good in these cities easy to find.
Restaurants and cafés, apartments and places to stay, spas, shops, local services, events and sights across seven cities are gathered in one place. MOST helps visitors plan a trip without a dozen open tabs, helps residents discover what is new close to home, and helps local businesses get noticed by the people looking for them.
Why MOST exists
Anyone who has planned a weekend in a small Estonian town knows the picture: restaurants on one website, places to stay on another, events on the municipality's page and a café's opening hours on a long-forgotten social media page. The town is beautiful, but its story is scattered across dozens of pieces that have nothing to do with each other.
We wanted it to be different: all the places and specialists of a city — restaurants, places to stay, craftspeople, events — in one place, so that nobody wastes time searching and everyone finds what they need quickly. So we bring these pieces together, carefully and honestly. The MOST team checks open sources, writes the descriptions and keeps the information alive, and business owners can take over their own listing and tell their own story. We are not trying to know everything about the whole world — we want to know our own cities well.
Seven cities, one MOST
Today MOST covers Tallinn, Pärnu, Tartu, Narva, Viljandi, Haapsalu and Kuressaare together with the whole of Saaremaa. Every city has its own page and its own character, but everything works the same way: the same clear sections, the same search and one account. Travelling from Tartu to Pärnu? MOST is already telling you about your next city.
Who we do this for
MOST is for everyone who lives in Estonia, visits it or works for its people.
Visitors
Plan your trip with live, verified listings: where to eat, where to stay, what to see and what is happening in town on the days you are here.
Residents
Find out what has opened nearby, where to go at the weekend and what is new in your home town — not just by word of mouth.
Restaurants
Introduce yourself to visitors and locals: cuisine, photos, opening hours and what makes you special, in a listing you can manage yourself.
Apartments & stays
Show your place as it really is: amenities, a spot on the map and what sets you apart from the neighbours.
SPA
Be seen by people who come to Estonia to rest and recharge, alongside every spa in your city.
Shops
Give small local retail the same place online that the big chains have had for years.
Local services
Tours, craftspeople, activities for children — with clear prices and a way to book right in the listing.
Everything that matters, in one place
Every part of MOST shares one design and one account: not a collection of separate websites, but one home for everything you need in the city.
Restaurants
From cosy cafés to restaurants for a special evening — with descriptions, photos, a map and filters.
Apartments & stays
Apartments, hotels and holiday homes with a place on the map and an honest list of amenities.
SPA
Spas and wellness centres in one catalogue with easy search.
Services
Local services with real prices and booking details.
Shops
Independent and specialist shops that are easy to find.
Events
An open calendar, from festivals to children's activities. Anyone can suggest an event, and the team checks it before it is published.
AI guide
Ask MOST in your own language and it will suggest where to go, where to eat and what to see, based on MOST listings.
One email, one 6-digit code, one account — for every part of MOST.
Trust comes first
We build MOST the way we would want our own data to be treated.
No passwords
You sign in with a one-time 6-digit code sent to your email. Nothing to invent, nothing to remember, nothing to leak.
One account, minimal data
One account works across all of MOST, and we never ask for more than we really need.
GDPR by default
You can see what data is stored about you and delete your account at any time in its settings.
Honest listings
Many listings are compiled and checked by the MOST team from open sources. A business owner can claim their listing and, once the claim is verified, manage it themselves. Visitor reviews and messages are moderated.
How to use MOST
It is simple: no sign-up needed just to look around.
- 1
Open your city
Restaurants, places to stay, spas, shops, services, events and sights are all open without registration.
- 2
Sign in with your email
When you want to save something or list your business, your email address is all it takes.
- 3
Enter the 6-digit code
It arrives in your inbox within seconds. No password, now or ever.
- 4
Save and share
Favourite places in your favourites, your business in your dashboard — all in one account.
- 5
Ask MOST
The built-in assistant quickly tells you what is nearby and, when it matters most, where to find emergency help.
What MOST gives local businesses
We help people find you inside MOST: in search, filters, on the map and in curated selections. To be clear from the start: we do not and cannot promise a place in Google — nobody can guarantee that.
Restaurants
A listing with your cuisine, menu features, photos and opening hours. People find you by what you cook and when you are open, not by an advertising budget.
Apartments & stays
A place on the map, amenities and an exact address, so a guest searching for 'by the sea' or 'with a sauna' finds exactly you.
SPA
Visibility alongside every spa in the city, with filters by treatment and price level.
Local services
Prices, duration and how to book, right in the listing: fewer unnecessary questions, more bookings.
Shops
The same search, map and catalogue as the big categories — for small local retail.
A professional listing without your own website
In your dashboard you create a listing that looks good next to any neighbour in the catalogue, and you see basic view statistics. No separate website needed.
Where to start
Choose what interests you.
Frequently asked questions
What is MOST?
MOST is a guide to seven Estonian cities, made in Estonia. Restaurants, apartments and places to stay, spas, shops, local services, events, sights and an AI assistant — in one place, with one account.
How do I sign up?
You do not need to register just to browse. To save favourites or list a business, enter your email and the code we send you, and your account is created automatically.
How does signing in with a code work?
You enter your email, and a 6-digit code arrives within seconds. Enter it and you are in. We do not use passwords at all.
How do I add my business?
Open For Business, sign in with your email, choose your business type and set up your listing in the dashboard: photos, hours, categories, prices. If your business is already on MOST, claim the listing — once the claim is verified, you can manage it yourself.
Is my data safe?
We store no passwords, use short sessions and follow GDPR. Details are in the privacy policy.
How do I delete my account?
Choose deletion in your account settings and confirm it with a fresh code. Your account and the data linked to it will be deleted.
Who writes the listings?
Many listings are compiled by the MOST team from open sources: the venues' own websites and tourism portals. An owner can claim their listing and, once the claim is verified, manage it themselves. Visitor messages are moderated.
Will MOST help me rank in Google?
We do not promise that — and we suggest being careful with anyone who does. MOST helps people find you inside MOST: in search, filters, on the map and in selections for people who are already looking for what you offer.
Can I use MOST without an account?
Yes. All catalogues, events and sights are open without an account. You only need one to save, publish or list a business.
Write to us
We read every message. Choose a topic or open the contacts page.
General enquiries
info@most-estonia.eeFor businesses
business@most-estonia.eePrivacy
privacy@most-estonia.eeMOST in numbers
Live numbers straight from MOST — no rounding, no estimates.
80
Local businesses
36
Restaurants
21
Places to stay
0
Shops
21
SPA
2
Local services
735
Published events